Updater: An App to Take the Pain Out of Moving
Moving is complicated. We helped build an app for that.
January 2022 – July 2022
Product strategy, technical project management, React Native development, user experience audit and design
- 3x increase in TV and internet signup conversion rates
- 4.5+ star ratings in the iOS and Android app stores
- iOS and Android apps developed and released in under three months
Our strategy prioritized speed over feature expansion to capture revenue and better serve customers.
Because “moving season” takes place every summer in the U.S. and Updater reached out in early Spring, we knew that quickly transitioning user behaviors to the app was the key to ensuring continuous and increased revenue for moving season. Our strategy prioritized speed over feature expansion to capture revenue and better serve customers when they need Updater the most.