We hire designers, software engineers, and all-around company builders who
are both ambitious and humble.
We build diverse teams that complement each individual’s strengths, and
challenge every team member to continually learn and grow.
We place the teams in both partnerships and independent ventures, so we can
take on ambitious challenges while staying financially stable.
We have strong beliefs about our work.
Startups have the right product-first focus but they’ve paired it with
the wrong business model.
Despite their product-focus, over 90% of technology startups fail. Instead of "planning" to be in the lucky few that don't, we’ve built a portfolio model to diversify our risk and give us the stability we need to bet on hard work, patience, and perseverance.
Products are built by teams; great teams take time to build.
Teams need time to learn and grow through experimentation and failure to realize their full potential. Our business model and approach give teams the opportunity to take the risks required to build new products and form strong bonds without sacrificing their ability to keep working together.
Time and material is the wrong direction.
For-hire models lead to waste and a lack of motivation. We believe in co-ownership and aligning incentives with our partners.
Talent is everywhere, opportunity is not.
There are talented product-builders everywhere. But often, that talent is sequestered at a BigCo monopoly, squandered at an agency with limited impact, being wagered at a single startup that's taking a huge risk, or can't even get an interview because they don't live in a technology hub like Silicon Valley or New York. Our portfolio model and embrace of remote work lets us pair talented, hardworking people with other talented, hardworking people no matter where they are, and connect them with opportunities to make a greater impact.
There is such a thing as moving too fast.
In their singular pursuit of speed, growth, and valuation, tech companies have often failed to take responsibility for everything they’ve broken. While technology can create transformative change, we as product-builders are responsible for making sure that change has a positive effect on our communities.
Diversity makes our teams stronger and more resiliant.
Diversity adds value to everything we do. We deliberately staff teams with wide ranges of backgrounds and experiences to allow them to bring their own unique ways of thinking and working to each project. And, when our teams face adversity, diversity ensures they do so with greater perspective and capability.
Focus on building the stuff that matters, go as fast as you can on the rest.
We’re always looking for value. We have our own proprietary libraries of reusable components and workflows to speed up execution and promote focus on problems that matter the most.
Writing code and designing at a startup is like trying to paint during an earthquake. Sure, it’s admirable but ultimately the work turns out crooked.
…we can keep going with more principles but thought it was best to edit down and not scare anyone off with a wall of text.