Quiller.ai: Revolutionizing Political Fundraising Through Generative AI
Empowering Progressive Causes for Positive Change
Visit
December 2022 – Present
AI & LLM landscape research, development, and evaluation; User research, testing, and rapid prototyping; UX and visual design; Technical strategy, architecture, and full-stack web development; Creation of artifacts: Vision, Proto personas, Service blueprints, Product pillars, MVP roadmap, User flows; Development of custom AI model and beta application
Outcomes
- AI-idea validation to beta customers in 6 months
- Supported public launch and pre-seed fundraise of $1.2M
- 200+ waitlist sign-ups at beta launch
THE STORY
Founded by Mike Nellis, Authentic.org empowers progressive political campaigns through digital marketing and fundraising. To address critical challenges, such as scams and inefficient content generation, Mike envisioned leveraging AI. Partnering with Able in December 2022, the journey to harness AI for positive change began.
Discovery Phase
Mike and his team embarked on a six-week discovery engagement led by Able, exploring the potential of generative AI to revolutionize political campaign fundraising. Comprehensive AI and LLM research and collaboration with his team of content creators led to the birth of Quiller. A lean proof of concept by Able showcased Quiller's ability to generate impactful fundraising emails, illustrating how AI could streamline campaign communications.
MVP Phase and Pre-Seed Raise
Encouraged by positive feedback and investor interest, Quiller continued with Able to begin the MVP build phase. The team aimed to launch a robust product by H2 2023, in time for the 2024 election campaigns. In June 2023, Quiller secured a significant $1.2M pre-seed funding, validating its AI-powered fundraising tool and enabling further enhancement.
PUBLIC LAUNCH AND EXPANSION
At Netroots Nation conference, Quiller's public launch was recognized by a "Best New Feature" nomination, acknowledging its impact on empowering progressive causes.
Beyond fundraising emails, Quiller envisions a suite of AI-powered tools tailored for various campaigns and platforms, amplifying their impact. Quiller continues to refine its AI model, embracing cutting-edge technology and user feedback to deliver an ever-improving product.
Anticipating Transformation
Quiller's innovative AI application has the potential to revolutionize political campaign engagement, addressing challenges and enhancing progressive causes. As Quiller evolves, it leads the charge in a new era of digital fundraising, empowering candidates and organizations to make lasting positive change in society.
